Core Expertise
Brand Development
Creative Strategy
Marketing Strategy
Creative Direction
Art Direction
Video and Film Production
Website Design & Optimization
Team Management
Career Development
Experience
Senior Design Lead: Lessen | 2023 – Present
- Directed cross-functional creative teams across branding, digital, and product initiatives, managing campaigns for multiple tech products simultaneously.
- Led the integration of two merging companies into one unified brand identity, delivering strategic
creative from concept through production. - Collaborated with strategy, product, and leadership teams to align creative output with business goals and drive engagement growth.
- Oversaw vendor relationships, production timelines, and budget allocations across multiple workstreams.
Creative Director (Contract): Amsive Digital | 2022 – 2023
- Led creative strategy and execution for healthcare clients, delivering integrated campaigns that
improved user flow and sales conversion. - Built and managed multi-disciplinary creative teams to deliver web, social, and digital advertising
initiatives across multiple accounts. - Partnered with account, strategy, and technical teams to drive client success and present winning
creative solutions.
Creative Services Director: Cultural Experiences Abroad (CEA) | 2014 – 2022
- Led internal creative agency, overseeing brand identity evolution, cross-channel marketing campaigns, and operational processes.
- Directed creative teams across digital, print, and video, aligning work with strategic business objectives and increasing lead generation.
- Established strong partnerships with executive leadership, marketing, and external vendors to ensure campaign success and brand consistency.
Senior Designer: Esser Design | 2012 – 2014
- Developed brand strategies, marketing campaigns, and digital initiatives for diverse clients
across multiple industries. - Managed website UX and multimedia projects, collaborating with clients to deliver cohesive and
engaging creative solutions.
Principal, Creative Director: Feral Agency | 2010 – 2012
- Founded and grew an independent agency, leading all creative direction, client relationships, and
business development efforts. - Directed full-scale advertising and digital campaigns, managing multi-disciplinary creative teams
and external vendors.
Associate Creative Director: R&R Partners | 2002 – 2010
- Led creative development across major client accounts, managing integrated campaigns and new
product launches. - Directed teams across disciplines, collaborated closely with strategy and production, and played
a major role in winning $5MM+ accounts. - Built internal programs to develop creative talent and streamline workflow, fostering a high-performance team culture.
Art Director: Cramer Krasselt | 2000 – 2002
- Concepted and executed creative campaigns across TV, print, and digital media, collaborating
closely with account and production teams. - Managed creative production to ensure brand alignment and high-quality output across multiple projects.
Education
Northern Arizona University: BFA Communications, Emphasis Graphic Design